Best tools for B2B lead generation

Leads are like the bread and butter for any business organization. Without high quality leads no business can sustain and without business eventually there will be a shut down for the organization. When we talk about lead generation, the quantity of the leads so obtained doesn’t really matter much but the quality is the thing that matters the most. The most important concept behind the high-quality lead generation is the use of the right tools at the right time.

The game of lead generation for any business is totally a strategy of the use of the right tools. Always make sure that whatever the leads that you may have generated must be aware of your respective product. So that when you prospect them for the further business process, they must have a sound knowledge about your product. The more you have the number of such qualified leads, the more are the chances of sales conversions. One of the most important benefits of using such kind of leads is that you don’t have to spend a lot of energy on them about convincing your product.

Therefore, when we talk about B2B lead generation some of the best-used tools are:

1 LinkedIn: When it comes to quality lead generation, LinkedIn is the first choice of every digital marketer. Here you have more chances of networking with the executives of the top organizations. Linkedin may be a free b2b platform where you’ll interact with professionals. And it’s one of the foremost famous platforms to get b2b leads. Linkedin helps you to succeed in your audience. Here you’ll easily reach the proper decision-makers. aside from this there also are other ways you’ll generate leads by using LinkedIn paid ads also as free. you’ll also join the LinkedIn groups to succeed in your target audiences. In LinkedIn, groups professionals mention their business. By with interacting them, you’ll generate leads for your business also.

2 Quora: When it comes to questioning and answering, quora is among the best platform to market your content as well as to educate your fellow audience about your product. By means of quora, you can very easily solve the queries of the other organization in exchange for some information. Quora may be a forum posting site where you’ll ask questions otherwise you can give answers to the purchasers. If customers have some queries regarding some products and services and as a b2b marketer if you resolve their queries then there would be the one choice to generate leads for the business. Quora may be a very effective platform to get leads by providing some solutions to the purchasers for his or her queries. So Quora is additionally the most important platform to urge the lead generation for your business.

3 Twitter When we talk about B2B lead generation, Twitter is also one of the best platforms to generate high quality leads for digital marketers. You can very easily make use of twitter ads to advertise your brand. When it comes to influencing any brand, twitter also comes as the first choice for digital marketers. Think again you’re not getting to solve the customer’s problem but you’ll tell them an honest thanks to do business. By solving their issue, you’ll also generate leads on twitter. Twitter has now become the most important platform to get leads and you’ll easily find the potential customers over there.

4 Facebook Groups:  One of the most important tools that a digital marketer can’t ignore in the process of lead generation is the Facebook groups. Here, the chances of finding your targeted audience are really high. Most of the top-notch brands these days usually market their content by means of Facebook. As a result of which, the importance of joining a Facebook group these days really plays a crucial role in the process of lead generation. Facebook groups also assist you to seek out potential customers for your business. Inside the Facebook communities, you’ll ready to find professionals to speak about their businesses. They are always able to support other industry professionals also. They mention their interest, organization and their services.

5 Facebook Live Chat:  When it comes to lead generation by means of any website, Facebook live chat plays a very crucial role. Here, by means of any good artificial intelligence plugin, you can have a live discussion with your fellow targeted audience who are coming from various sources to your website. Some of the best live chat tools used are Drift, Intercom and Acquire.

In the end, I just want to conclude by saying that try to generate quality leads as much as possible. Your main priority is to improve the quality of the leads, not the quantity.

Author Bio: 

Naveen is a creative and excellent content geek who wants to create excellent original content for his fellow audience. Naveen has completed his bachelor’s in electrical and electronics engineering and owns a site called where he usually writes about digital marketing content. Currently working as Digital Marketing Executive for Arishna Data Communication and writing content for Best Data Provider.