Extensions and souvenirs | Seth’s Blog

When a manufacturer is productive, there is usually a need to prolong it.

Disneyland was an extension of Disney flicks. It reflected some of the magic of the movies, but developed a little something new and worthwhile as very well. Disneyland experienced some of the Disney essence and then crafted one thing additive and new.

Apple did the same issue with the Apple iphone in extending the brand of the Mac.

On the other hand, the new Leica view is basically a memento. It’s not a better check out. It’s not additional of a Leica than any of a dozen other overpriced watches could be viewed to be. It is just there to remind you that you preferred the initial. It is a souvenir of a feeling, not the creator.

Absolutely nothing mistaken with a souvenir. I’m sure Leica will make a financial gain from their look at with minor destruction to the assure that the manufacturer itself helps make. But make as well numerous souvenirs and you turn out to be a hollow shell, throwing away the chance to make the adjust you seek out.

The crappy t-shirt you purchased at your favorite musician’s concert is a memento, but they shouldn’t rely on that as their legacy or the engine of their advancement.

All day, unique creators have to make choices about what they’re likely to do upcoming. Often we can develop an extension. And often, we make your mind up to make a memento as a substitute.