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While 42 p.c use a social media management instrument and 39 percent research their website analytics, lower than 1 / 4 use instruments like customer relationship management (CRM) and advertising and marketing automation to attach with leads and shoppers after first contact (see the Tendencies & Alternatives part of this report). When Zimmerman went to do her taxes this yr, she Googled tax preparation military free” and, she recalled in an interview, TurboTax was the first hyperlink that popped up, promising free army taxes.” She clicked and came to the positioning emblazoned with miniature American flags.
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