OGSM — Objectives, Goals, Strategies, Measures

OGSM — Objectives, Goals, Strategies, Measures

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Zig Ziglar mentioned “If you goal at absolutely nothing, you will hit it each time.”

How a lot of of you have no strategy and no plans?

How lots of of you have objectives and goals but no plan on how to accomplish them?

One particular extra problem and this is the most essential. How a lot of of you have aims and a approach, but do not measure the benefits and actively share them? This is no different than the two groups that finally make it to the Superbowl only to uncover out there is no scoreboard, no timeclock, no down marker, absolutely nothing to measure how every workforce is undertaking and who is profitable.

Do not undervalue the value of Goals, Ambitions, Strategies, and Actions. They drive outcomes. They deliver a roadmap for the business. They also deliver clarity to each solitary employee.

Understand far more about organization arranging and how to produce plans your full firm will support.


In this blog:

  • I will determine and give examples of aims, targets, techniques, and measures
  • Share an example of an OGSM playbook
  • What you need to do with your OGSM playbook and who should you share it with


Targets are a clearly created temporary assertion about what the organization needs to accomplish.

Some illustrations include things like:

  • Develop gross revenue YOY by lessening COGS
  • Attain marketplace share
  • Lose fat and stay a balanced everyday living


Aims explain what profitable appears to be like.

Some examples contain:

  • Paying for office will lower material costs by 10% YOY
  • Revenue will obtain $20M in new enterprise in 2023
  • Shed 25 lbs. by 12-31-2023

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Copy of HIP Workshop Blog AdApproaches

Explains how every single human being or team will complete the plans. (This is not the same as organizational method)

Some illustrations involve:

  • Obtaining will deliver RFQ for inbound freight to 4 distinctive transportation corporations by Jan 21
  • Sales will check out 10 new potential customers each thirty day period per salesperson
  • Obtain a wise view with calorie counter and bodily/sleep exercise tracker


Measures are just what the title implies. It demands to have a quantitative selection. It is vital to determine how the evaluate is calculated and wherever and when the details is accessed.

Some examples include things like:

  • 10% progress in GP YOY. Reduce materials prices by 10% YOY
  • Add 5% industry share YOY. Deliver on $20M new business in 2023. Visit 10 prospective customers per month per salesperson
  • <1200 calories per day. 30 minutes exercise 5 times a week. Weigh 175 Lbs. by 12-31-2023.



I’m sure one of the first things the Kansas City Chiefs gave Patrick Mahomes was a play book. A play book contains much more information and data that just x’s and o’s. It provides an outline what you want to achieve and how you are going to do it. In other words, it shows you what winning looks like! Below is a play book containing the examples I shared above. It is the perfect tool to share with existing employees and new employees.

The majority of items should be updated once a year during your planning process. The one section that may need to be updated/changed throughout the year is the (S). The strategies. You may find out that something isn’t working or you may think of a new way of accomplishing a task.

You should share the actual results with all employees on at least a monthly basis. Share the measures in a plan vs actual model. Share how the organization is performing on strategies using a red, yellow, green visual.


OGSM Chart (2)



I encourage all organizations to implement this simple process into their High-Involvement Planning. It is a simple tool that provides everyone with clarity about what needs to be done to be successful. I’ll end with another quote from a college professor from the 1930’s who studied motivation and organizational behavior, “An objective without a plan is a dream”

Turn your dream into reality with this simple OGSM model.


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